Proof that success from TikTok comes in different sizes and can work for artists of all types (and budgets). Smaller Indie Artists are generating substantial streaming growth from TikTok. “TikTok took over this week's Billboard Hot 100 singles chart, showing how the app is becoming part of the music industry” - Billboard.“Major labels are also flooding the platform with money, hoping to harness its power for their own purposes.” - Rolling Stone.The results seem to prove that it's working. Major Labels continue to make large investments in TikTok promotion for established acts in an effort to climb the charts. There's a growing list of unknown artists and forgotten songs that have translated their TikTok presence to breakout success on Spotify. 1) There’s an abundance of examples showing that TikTok impacts streaming In this article, we’ll share some of the strongest evidence to support the TikTok & Spotify connection, the current state of tracking & analytics, and tips for converting your TikTok viewers into Spotify listeners. It’s quite challenging to predict and even harder to track. However, creating crossover success from TikTok into Spotify is not a perfect science. In fact, for some acts, success on TikTok has translated to breakout careers, chart topping singles, and record deals.

For many artists, the answer has been yes. This is a very common question these days.

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